The model and actress Mallika Sherawat has asked for – and been given – three crores and fifty lakhs for a single ad: the highest fee apparently paid so far to a model in Indian advertising.
Earlier, for the film Aap Ka Suroor, Mallika had asked for 1 and half crorers just for a few scenes.
The present ad in question isfor a new CD company. When asked about this rather high figure, Mallika said that such a sum for an actor at the peak of her career was not unusual.
What will be tougher, she added, is staying on top and commanding such prices in the future.
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